2014-09-12
With the growth of the radio and TV industry, China's high-definition and 3D TVs are both developing rapidly. 2010 was the first year of 3D TV. The relevant data showed that the number of 3D screens in China ranked world number 2 and was expected to exceed two thousand screens at the end of 2010; 3D TV is going to grow at an average annual rate of over 80% between 2010 and 2015. Without doubt, 3D TV is where the next generation of high definition movie and TV heads for.
On January 25, 2012, CNTV conducted Live 3D webcast of the Spring Festival Gala, winning the unanimous praises from the massive netizen. This was also the China’s first 3D live broadcast in the new media domain. The encoders used in this live broadcast were the 3D ones provided by PowerSmart. The encoders used the MVC encoding, whichensured the video quality while consuming less bandwidth. In compliance with the international standards, PowerSmart had done a lot of technological innovations for 3D video to lead the world in terms of encoding quality, transmission control, coding efficiency and so on; In addition to 3D encoders, PowerSmart also provided the client solution for this CNTV Live 3D webcast of the Spring Festival Gala. For a single channel of encoded signals, the users can choose to watch the program in one of the three modes, i.e. red and blue, polarized, and shutter, satisfying the needs of users of different levels. After their field trip, the related CNTV leaders all thought highly of the 3D effects and image quality.
The high definition technology guarantees the quality of television and movies the general public watch. The 3D technology will certainly bring us more comfortable visual shock. We all believe when it comes to the future development of movies and television, 3D is bound to provide people with better content and visual enjoyment! PowerSmart will also spare no effort to make its contribution to the development of China's online video industry!
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